SMO

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Search Engine Optimization (SEO) is a part of a larger marketing methodology of search enginer marketing. SEO is the procedure of improving the ranking of a web page in search engines (example google bing, yahoo) using natural and non advertising based search results.

The higher a page is visible/ ranked in a search engine has a direct correlation to the number of hits that web page receives. SEO uses a wide variety of mechanisms to augment a sites visbility in search results. SEO Professionals use a local search, google places, video search, news search and industry search for optimizing a site.
- See more at: http://www.tops-int.com/seo-training-course.html#sthash.MNKumtOb.dpuf